Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

Unless you are 90 or older, you probably don't remember firsthand the stock market crash that began on October 24, 1929 or its aftermath. After October 1929, companies and government institutions ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

Artificial intelligence, or AI, is the ability of computers or computer-based robots to perform tasks that are usually done by humans. It is one of the biggest technological innovations to date, and ...