Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Words have transformational power to change lives. The nonprofit Narratives QC knows this well. On Wednesday, May 1, 2024 at 6 p.m., Narratives QC invites the community to its inaugural Creative Arts ...

The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond rudimentary tactics and engage audiences on a deeper level. The shift from ...

Brands that endure are those that have deep, stable roots. Anchor your brand in your core narrative, and your reputation will ...

As I revised my personal statement college essay for the ninth time, I grumbled in frustration. I had spent the past month editing, rewriting, and brainstorming topics that would hopefully let ...

Joan Didion opens The White Album with the famous line “We tell ourselves stories in order to live.” This statement reflects her view that humans rely on narratives to make sense of life’s chaotic, ...

"I do not think that the vocation of writer is superior to any other," writes Melissa Febos in her newest essay collection, "but I do believe it is the most useful life for me, the one in which I can ...

In the 2007 movie “Freedom Writers,” Hilary Swank stands in front of a classroom of troubled high schoolers. They need to write down their stories, she tells them. Otherwise, when they die, “no one is ...