Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google Ad Manager is making it possible to deliver programmatic ads in an email newsletter. The solution, now in beta, will serve “reservation and Programmatic Guaranteed (publisher-managed) ads in ...

This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

Google has quietly reintroduced the ability for publishers to set higher ad pricing on its products for the first time in six ...

The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager (DBM). Google announced the news Thursday at the Programmatic I/O conference in San ...

Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite (NASDAQ:MGNI) for a programmatic ads partnership for advertisers to buy ads on ...

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

This week's round-up saw Google's Kirk Perry discuss innovation; Yahoo's Dawn Airey insist the company isn't "in the slightest bit schizophrenic"; and AOl's Noel Penzer blog for The Drum on why ...

Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...

Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.