Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 2,000 law firms with their websites and marketing. Law firms can use blogs as critical tools to establish thought ...
While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...
Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...
“Most long-form is bad,” Alex Balk writes in a recent, decidedly short-form post on the Awl. “The problem arises from the ‘long’ part. If you need more than 600 words to say what you need to say you ...
Long-form content used to get a bad rap. Writers feared no one would read it. Marketers worried attention spans were too short. The assumption was simple: shorter content wins. But the data and ...
I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...
The long and short of it: Reaching the right audience at the right time with versatile video formats
From thrilling livestreams to deep-dive videos and short clips, users today have an explosion of choice when it comes to viewing content. This provides marketers with more avenues to reach consumers, ...
TikTok threw more weight behind long-form content when it announced on Tuesday that its revised creator fund — which pays creators for making videos more than one minute long — is coming out of beta ...
YouTube Shorts, the company's short-form video TikTok competitor, has proven to be a big success for the platform. But YouTube is still synonymous with its longer content and its well known long-form ...
Short-form videos are no longer a passing trend – they are here to stay. Short clips on platforms like TikTok, Instagram Reels, and YouTube Shorts have taken over our feeds and continue to thrive on ...
Why TikTok’s trial 60-minute video limit isn’t coming out of nowhere YouTube Shorts notched an impressively quick rise to become a TikTok rival Why long-form social video’s potential for grabbing ...
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