Glow Up! was developed in collaboration with e.l.f.'s longtime partner eGen and Exclusible, marking e.l.f.'s first ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...

Roblox, the popular online gaming platform that hosts millions of user-created games, said Tuesday it is strengthening protections for minors. Roblox said it will soon require players to use ...

Roblox has launched facial age checks as a requirement for all users who want to access communication features and ...