Roblox has increasingly become a cultural hub for music fan engagement, as seen with recent artist activations from the likes of Yeat (Capitol Records), Lady Gaga (Interscope), Chappell Roan (Island ...

Universal Music Group’s dealmaking team has been on a tear in 2025, and its final deal of the year appears to be with Roblox.

Universal Music Group partnered with Roblox to bring Drake, Kendrick Lamar and top rap stars to the gaming platform through new activations.

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...

Finding Roblox song IDs that work requires more upkeep than is ideal. That’s because many codes stop working due to copyright strikes or get set to private. So, an up-to-date list is your best bet to ...