The CPM model of advertising does not — and will not ever — work to sustain podcasting. Back when I was working as Head of Content for Pushkin Industries, I never made it my business to truly ...

Jim Tobin is President/Founder of Carusele (2015), an influencer marketing agency, and CEO/Founder of Ignite Social Media (2007). Recently, as a client was considering a campaign we'd proposed, they ...

Use this TikTok CPM Calculator to determine how much ads cost to place on TikTok. CPM is the price per 1,000 ad impressions (an ad impression is a single time an ad is shown on TikTok). When using the ...

Half-watching a TLC documentary on mathematics (do not ask why), it struck me that 17th-century math and present-day media planning have a lot in common. The story goes that Rene Descartes had a ...