Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding ...

Dr. Alaina Leverenz from Columbia College’s Robert W. Plaster School of Business offers tips for using AI for digital ...

Like with any new tech, it takes a while to weigh the long-term cost versus the short-term reward. But one thing is clear: ...

Hackers have launched a new malware campaign that uses paid Google search ads and shared conversations on the official ...

Q1 2026 Management View Jonathan Reich, CEO & President, emphasized, "We delivered a solid start to fiscal 2026 with a return to mid-single-digit revenue growth and continued progress across our ...

For months, we have been tracking rumors and leaks about a massive platform shift—a move away from the ChromeOS we know today toward a new, Android-based platform codenamed "Aluminium OS." And while ...

This year, we’re looking back at the marketing campaigns that really hit the mark in 2025. It wasn’t just about shouting the ...

ChatGPT already uses some advanced personalisation, making search recommendations based on a user’s search history, chats and ...

Google will shut down three long-running Google Groups forums for advertising developers early next year as it moves all technical support into official channels. Driving the news. Google will stop ...

OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying ...

Advertising & Promotions - Are B2B marketers running out-of-home (OOH) ad campaigns? When they think of OOH advertising, what comes to mind? To find out, researchers conducted a survey of 101 senior ...

A recent report claims that Google is preparing to inject its ever-more-popular Gemini AI tools with advertisements, but Google is adamant that there are “no plans” for ads in Gemini. A report today ...