Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Learn how Generative Engine Optimization gets your business recommended by ChatGPT. A 5-step framework to appear in AI ...

Learn the importance of mobile-friendly websites and how to make sure your site functions well on mobile devices.

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...

Build great sites, great content, for your users, according to Nick Fox, SVP of Knowledge and Information at Google.

“This decline is caused by zero-click behavior as AI systems generate and provide answers directly, bypassing websites ...

Nick Fox is the SVP of Knowledge and Information at Google was interviewed again on the AI Inside channel by Jason Howel and ...

JDM Web Technologies announced enhancements to its SEO offerings, advancing its focus on AI-driven search optimization and ...

Instead of relying on algorithms to recommend news stories, Google Search lets you set “preferred sources” so the stories ...