The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results.

Comparing this year’s broadcast ratings to prior years is a classic apples-to-oranges comparison and evidence of far-left ...

Comparing this year’s broadcast ratings to prior years is a classic apples-to-oranges comparison and evidence of far-left ...

During the broadcast, which was taped Dec. 7, the president predicted that the 2025 ceremony would draw in the best ratings ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains ...

Meeting your spouse without help may lead to a happier marriage. A study of 12,883 people found self-initiated couples report ...

As the world faces urgent climate challenges, governments worldwide are pledging to reach net-zero emissions by 2050, ...

Understanding how cells decide their fate is a central challenge in biology, complicated by the fact that single-cell RNA ...

Market frustration with the November Consumer Price Index is not about how low inflation printed. It’s about whether the ...

There’s no scientific basis for the view that lab dogs are inherently different from pets, or that they were somehow not ...