Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...

Viant today announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No. 1 podcast ...

Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very different chapter. For years, CTV was seen as a premium reach tool: great for ...

Viant Technology, a specialist in CTV and AI-powered programmatic advertising, has announced a strategic integration with iHeartMedia, the US audio company and ...

The partnership brings over-the-air broadcast radio into Viant’s platform for the first time, "demonstrating how radio and podcasts together form complementary pillars of the modern audio strategy for ...

AUSTIN, Texas, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Vereigen Media, a leading U.S.-based B2B demand generation company, today announced the strategic scale of VM Engage, an advanced programmatic ...

AI shopping agents are breaking the attribution loop. Marketers must ensure AI is aware of their brand and track how that ...

LOS ANGELES —Allen Media Group (AMG) has formed a strategic partnership with Infillion to power advanced advertising across ...

As the open web prepares to enter a critical new phase in 2026, one theme unites voices across the industry: quality will ...