Marketers suffer from a variety of negative consequences stemming from poor-quality data that collectively drains marketing resources and limits effectiveness. Wasted media spend is the most ...

For all the talk of innovation and analytics, most business decisions still come down to trust. Can we trust what the numbers are telling us? Can we trust that our systems are secure? Can we trust the ...

More than three-quarters of business leaders say they’re under growing pressure to drive business value with data, according to a Salesforce report, but many leaders say their data is often outdated, ...

When executives talk about cost, they usually mean capital, labor or raw materials. But there’s another line item quietly eating into profits: bad data. It doesn’t show up on the balance sheet. It ...

Poor Simulation Data Is Sabotaging Digital Twin Innovation: How to Fix It Your email has been sent The costs of poor data quality in digital twin development What strong data foundations look like ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We are almost three years past the fanfare of ChatGPT’s big debut ...