A former Procter & Gamble engineer spent years honing his message and targeting ads to make a nearly 100% niche clientele.

Amazon is giving money-back guarantees to help attract customers to its new wholesale air cargo business, which aims to use ...

Niche is the latest company to help families predict what they might pay. If only colleges would do more. By Ron Lieber It is the scourge of college shoppers everywhere: In so many instances, you have ...

Despite the title of this article, this is not an AWS Developer Braindump in the traditional sense. I do not believe in shortcuts or cheating. In the past, the word braindump referred to people who ...

Community driven content discussing all aspects of software development from DevOps to design patterns. Over the past few months, I have been helping data engineers, developers, and machine learning ...

If every perfume you sniff smells just a bit basic, then you're probably a candidate for a niche perfume. "Niche perfumes" signify that they were made by independent brands that aren't tied to a ...

If you’re looking to break into the computer science field, earning an associate degree in computer science could help you jumpstart your career. An associate degree takes half the time of a ...

Here are 10 of the freshest, most creative indie print magazines. Who’s driving the new interest? Is it sustainable? By Marisa Meltzer On a snowy night just before Valentine’s Day, Cultured magazine ...