"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

After a series of marathon meetings packed with project opponents, Naperville’s plan commission has recommended approval of a controversial proposal to build a data center on the north side of the ...

The Wichita Falls Economic Development Corporation on Thursday took a step toward having a large data center locate here. The board voted to sell more than 225 acres in the Wichita Falls Business Park ...

Artificial intelligence (AI) has become an essential tool for organizations seeking to harness the full potential of their data. As AI applications increase in complexity and scale, the need for ...

Last week, TV measurement hit a long-awaited milestone when Nielsen announced that it will stop offering panel-only ratings as a standalone currency offering later this year. In the meantime, Nielsen ...

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and confirmed to ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

What just happened? The Control Panel has been an essential component of Microsoft Windows for decades, and was originally introduced in Windows 1.0 in the mid-80s. However, its days are numbered as ...