Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

As avid puzzlers know full well, the humble jigsaw puzzle is a thing of beauty in multiple ways. Not only are jigsaws an absorbing time sink, but multiple studies have demonstrated they are good for ...

The U.S. housing market is "about to get hit by a big demographic shift," according to real estate analyst Nick Gerli, as the number of deaths in the country is expecting to exceed the number of ...

Moderate Black voters and young progressives favored Zohran Mamdani for mayor, while Andrew Cuomo won many wealthy New Yorkers and those who voted for Donald Trump. By Maya King Jeff Adelson and Alex ...

At last weekend’s "No Kings" protest in Washington, D.C., inflatable chickens bobbed above a crowd that, according to demographic research, was made up mostly of educated White women in their 40s.

The world's population growth tells two stories: in many countries populations are aging, while in others, populations are getting younger. Projections show most countries will likely see shrinking ...

Demographics shape marketing, tax policies, and healthcare quality by profiling populations. Businesses use demographic data to tailor products and manage effective marketing. Investors should target ...

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Officials have warned Russian President Vladimir Putin that a demographic crisis could mean the country he leads will be short millions of workers by the end of the decade. In a meeting reported by ...

China’s declining fertility rate is shaped by a combination of structural and cultural factors. The one-child policy left a long-term legacy, but rising living costs, urbanization, and changing values ...

The global health paradigm is undergoing a fundamental transformation from reactive, disease-centric models to predictive and preventive frameworks, driven by unprecedented advancements in digital ...

Susan Makowski, director of admissions at Rider University, at a college fair she helps organize in New Jersey. “A cliff is coming,” Makowski says. The Hechinger Report covers one topic: education.