In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early ...

Who is the Dr. Squatch mascot? While there’s an abundance of information about the Certified B Corporation, their personal care products, and a bit of founder Jack Haldrup’s backstory on the Dr.

Join Katie for a special year-end holiday finale as she talks with Christa Pitts and Chanda Bell, Co-Founders and Co-CEO’s, The Lumistella Company, about the creation of The Elf on the Shelf, how they ...

As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel. In simple terms, the current focus on measuring household activity using ...

For two decades, the marketing measurement playbook was simple: Buy ads, rank for keywords, and track the clicks. We built our entire industry on the assumption that discovery happens on a search ...

For nearly three decades, search engines have served as the translation layer between human content and machine interpretation. We wrote pages for people; machines crawled those pages, parsed their ...

In this episode of the Sonic Truth podcast, host Scott interviews Alex Collmer, founder and CEO of VidMob, discussing the intersection of AI and creative measurement in marketing. They explore the ...

They said I do! Kevin the Carrot has officially wed his longtime sweetheart, Katie, close to 10 years after they first met. True to the Aldi UK mascot’s incredibly adventurous nature, their wedding ...

Social media has always been a moving target. What began as a place for connection is now also a melting pot of entertainment, discovery, and commerce. Yet many brands still plan as though social ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

The Q3 2025 IPA Bellwether Report arrives at a delicate time, as the market slowly regains its footing after a period of hesitance. There’s a palpable sense of cautious hope in the air, suggesting ...

Advertising Week es donde las industrias globales de publicidad, marketing y medios se reúnen para dar forma a lo que viene. Desde avances creativos hasta conexiones con clientes, el valor de asistir ...